Amazon to launch new User Interface for its Prime Video app

Amazon Prime hasn’t brought any changes in UI since ages whereas its rival Netflix has constantly been adding new features to the app in the last few months.

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Amazon is reportedly working on refurbishing the design of its Prime Video interface on the phone. Jennifer Salke, Head of Amazon Studios confirmed recently that the work for a refreshed user interface is on the way for Amazon Prime Video mobile application.

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Salke, who took office before five months declared her strategy for the streaming platform and she intends to begin refurbishing the UI. During a presentation at the Television Critics Association press tour, she was asked about the possibilities of improvisation in the interface and in response, she hinted that she has one ready in her office and she uses that ‘much more intuitive UI’.

The most important thing, however, is that people are satisfied and face less problem in accessing the content and are more focused on shows and movies. 

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