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Apple Launching Its Online Store in India on Sep 23

The company has only sold its products via third-party official resellers so far, making this its first foray into the Indian retail market

Apple Launching Its Online Store in India on Sep 23
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Though Apple is still some distance away from opening a physical Apple Store in the country, the California tech giant is all set to make its online retail debut in the region with the launch of Apple Store Online on September 23. 

The company has only sold its products via third-party official resellers so far, making this its first foray into the Indian retail market. Apple will also offer payment options like UPI and cash-on-delivery (CoD) through its Indian online store which is in line with existing online retail apps in the country. 

This online store will also come with a local contact centre allowing customers to get support on Apple products instantly. Indian users will also benefit from a dedicated education store, which among other things will offer student discounts on iPads, Macs, as well as related accessories. The company will also bring AppleCare+ to its Indian customers, thus enhancing its regional services. 

Read - Google And Apple Launch An Updated Framework For COVID-19 Contact Tracing Apps

Deirdre O’Brien, Senior Vice President of Retail and People at Apple said - “One thing we’ve learned is when we enter the market with Apple Retail, all boats rise. It creates tremendous interest in our products, which are available on our online store and through our network of trusted resellers, allowing us to connect with our customers where they are. As of today, Apple Store Online is selling a wide range of Apple products."

The company said that the online Apple Store in India will initially consist solely of Apple’s products, while third-party accessories will be included at a later date. This online store will also allow customers to trade-in their iPhones for new ones, while also offering engravings with new purchases of the Apple Pencil, iPad, AirPods, and the AirPods Pro. Supported languages include Bengali, English, Hindi, Kannada, Marathi, Tamil, Telugu.

The arrival of Apple’s online retail store in India could pave the way for brick-and-mortar stores to be established across the country. This comes as the Indian government eased local sourcing norms in 2019, allowing Apple to establish an online store in the country. Though this has been planned for a while, the COVID-19 pandemic is believed to have delayed it. 

Also read - Apple's First Retail Store To Open At BKC: Report


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