In an attempt to reduce the exposure of minors to disturbing and provocative content on its platform, Instagram has launched the 'sensitivity screen' feature that will blur the questionable pictures and video-thumbnails on the app till the viewer opts to view them.
The decision comes after a British teenager, Molly Russell committed suicide and her parents blamed the social media platform for exposing their daughter to self-harm and suicidal content.
Adam Mosseri, Head of Instagram, announced the rollout of "sensitivity screens" as he wrote an op-ed for The Telegraph and said,
We are not yet where we need to be on issues of suicide and self-harm. We need to do everything we can to keep the most vulnerable people who use our platform safe."
"At Instagram, nothing is more important to us than the safety of the people in our community and we do not allow posts that promote or encourage suicide or self-harm. We rely heavily on our community to report this content and remove," Mosseri added.
Meanwhile, it still remains to see whether the new feature will curb the self-hurting and disturbing content for its users.
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