Colors TV launches 'Shubharambh' with a one-of-a-kind initative

The show which stars Mahima Makwana and Akshit Sukhija was launched at an event in Mumbai, in the presence of eminent guests like Rouble Nagi and Ashish Shelar, who spoke about the initative and collaboration with Colors TV.

Colors TV launches 'Shubharambh' with a one-of-a-kind initative
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In a recently held event, Colors TV launched their new show, Shubharambh, which stars Mahima Makwana and Akshit Sukhika in the lead roles. The show produced by Shashi Sumeet Prodcutions was launched in a special way, in the presence of special guests like Rouble Nagi, Ashish Shelar and others. Shubharambh is a show about a young couple who have some weakness and are not able to perform their tasks when alone. But when together, they excel and do wonders. Through the show, both Raja and Rani, will share a message to the fans about becoming stronger as one!

Marking the launch of its new fiction offering Shubharambh, Colors TV has collaborated with Rouble Nagi Art Foundation (RNAF) to weave the longest ecofriendly bed linen. Giving a platform to the artisans from across the country, the initiative imparts the importance of strong partnerships and how it can help in the betterment of our society. 

Talking about the show, Nina Jaipuria, said, "When people are together, they are stronger. The unique abilities needs to be channelised together for a stronger results. It is something we believe at Colors and our stories are always showcased with an aim to inspire. Our new show is also about partnership and people coming together. Our characters in the show are always pointed for their weaknesses, but when they come together, their partnership works wonders. Keeping the theme of 'Stronger Together' we at Colors were also wanting to associate with someone who shares the same vision. Our thoughts match and hence we have associated with them to weave the longest bed linen (500m) ever weaved. This will be then distributed to the needy."

Adding insights about the association, Rouble Nagi of Rouble Nagi Art Foundation, said "I'm thankful to colors for having my foundation associate with the show and initiative. We have always believed that we are stronger together, and battles can be won if we work as a team. This is an auspicious occasion and a good start to our association. I'm thankful to Mr. Ashish Shelar for supporting this. Without his help, we wouldn't be able to achieve as much as we are."

Sharing his thought, Ashish Shelar said, "Congratulations to Colors TV and Rouble Nagi foundation in this collaboration. Today TV shows and broadcasters are doing a great job and this thought will inspire people to start and do something new. Rouble Nagi and her team have a done a wonderful work in Bandra. It is time we associate with common man and do good work for the society."

Sharing their thought on the concept, producers, Shashi Mittal and Sumeet Mittal said, "The show Shubharambh is a normal story, inspired by a couple I met. When people are in a relationship, one tends to focus on negative points a lot. But the support always comes, when two people are together, and they focus towards achieving their goal."

Colors TV has always believed in collective progress of the society and reach the consumers at a grassroot level to emerge stronger together. Hence, as a second leg to this activity, the linen will be distributed among the ones in need. Shubharambh chronicles the journey of Raja and Rani, who are imperfect as individuals but together they weave magic. As the show focuses on the power of ‘Ek aur Ek gyarah’, the initiative too will bring India together for a stronger tomorrow.

Sharing her thought on the initiative, Mahima Makhwana who plays the role of Rani says, “ I'm proud to be associated with this great initiative 'Ek aur Ek Gyarah' by COLORS that is derived from the roots of the show. I personally believe that when people unite a stronger force is created and then accomplishing any goal becomes easy. I wish COLORS and Rouble Nagi Arts Foundation the very best for this initiative and I hope we together inspire millions through this campaign."

Akshit Sukhija who essays the role of Raja, further exclaims, "Weaving a stronger India is a brilliant initiative by COLORS and Rouble Nagi Arts Foundation. I wish everyone who's weaving the largest ecofriendly bed linen the best. ‘Ek aur ek gyaraah’ is an exceptional way to give back to the community and it's a great Shubhaarambh for a stronger tomorrow."

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