The Western Railway (WR) on Sunday, October 31, has decided to install TV screens on Mumbai local trains. So far, the railways have introduced infotainment screens in compartments of eight local trains.
The screens will display commercial advertisements and railway/public interest information as of now. This development comes in a bid to increase revenue. A total of 20 EMU rakes are to be fitted with these LCD screens in the coming future. The project is part of a non-fare revenue scheme.
WR chief PRO Sumit Thakur said: “The initiative has been taken under non-fare revenue model and will fetch the railways ₹65 lakh per annum and around ₹3.45 crores for a period of five years as per the contract. The feedback from the passengers has been positive and encouraging.”
The infotainment devices are LCD screens that have been placed inside the local train compartment that is displaying commercial advertisements along with awareness initiatives and information related to the people at large and railways.
Earlier, the Central Railway (CR) had also planned to install infotainment hotspot devices that would enable passengers to view movies, soap operas, audio-video songs inside the local train compartments. The commuters will be able to stream movies, soap operas inside the compartment with the help of a mobile application.
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