The classical beauty, Vidya Balan is one of the finest actresses in Bollywood and is also one of the most in-demand celebrity endorsers with as many as 15 coveted brand endorsements in her kitty at the moment and a few more in the pipeline.
Brands are always on the lookout for endorsers who lend the brand credibility, trust and authenticity. With her unparalleled body of work, Vidya has emerged as the ISO stamp of credibility when it comes to winning the hearts & minds of the audience/consumers. In the past ten months, Vidya has signed nine new brands and also most of her old brands have renewed their contracts with her. Vidya is not known to go on a signing spree when it comes to brand endorsements. She researches the brand under consideration before giving a go ahead and signs on the dotted line only when she believes and trusts the brand.
CMD Bling Entertainment Atul Kasbekar, says, " Vidya is really special, she is a "once in a generation" talent. Her appeal stretches across geography and demographics. Brands that choose Vidya are looking for way more than just a celebrity face - they are looking for a real personality: someone who is dependable, trustworthy, articulate, well-informed and is relatable as a face of India. As her agents/ managers for a decade now we are overwhelmed by the belief shown by brands & consumers in Vidya, but we are definitely not surprised."
Vidya, who has carved a niche for herself in Bollywood without any godfathers represents a relatable, independent and self-made happy image that makes her the perfect choice to endorse several products.
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