When Hrithik Roshan’s character Arjun Saluja mouthed the ‘Not Funny’ dialogue from his cult film ‘Zindagi Na Milegi Dobara’ audiences identified with the sentiment – A decade later, the film and Hrithik’s popular dialogue from it continues to spark social media conversations; also speaking volumes for the actor’s superstardom and massive fandom.
Post the celebration of ZNMD completing 10 years recently, the iconic film image with Hrithik Roshan fast became a meme template that broke the internet with netizens connecting to Hrithik’s character and his frustration in the moment – They identified with it at a personal level making it much more than a funny meme. “Not Funny” with several image templates trended for over 24 hours and led to exciting digital chatter that pertained to various walks of life and situations.
Incredibly, the chatter even travelled across different platforms including Instagram, Twitter, Facebook and Reddit with some insanely fun yet riveting conversations that took place for over two days.
In fact such was the furor and social media engagement with Hrithik’s meme template that even some of the biggest brands and marketers incorporated it into their digital communication.
Observes a trade source, “The fact that people are still talking about a dialogue and a scene from a film that released over a decade ago is testimony to Hrithik Roshan’s superstardom and the impact he continues to make in current times. While we live in the age of memes, this one transcended borders, related to various sentiments, resonated with different people and situations in their life and leave it to a fine actor like Hrithik Roshan to make that happen.”
Let’s take a look at a few of them below:
Kisiko Gheri Neend se Uthake bolna tum so rhe the kya is not funny😴🤐 pic.twitter.com/M2bMZqUWnh
— Rachit M❤ (@rachit1m) August 14, 2021
assignment complete krwa ke 10 marks bhi nhi dena is NOT FUNNY pic.twitter.com/M88LR1w8u0
— Itz.kaji (@YashwantKaji1) August 14, 2021
Telling me The Office gets better after the first season is NOT FUNNY pic.twitter.com/SYKkvV6Eqc
— Jaya shivnani (@shivnani_jaya) August 14, 2021
online classes ke baad offline practical exams lena IS NOT FUNNY pic.twitter.com/WsiJJ0XIXQ
— Robert B. Weide (@KaaaafiFilmy) August 15, 2021
‘Looks good’ bolne ke baad multiple changes bhejna is NOT FUNNY. pic.twitter.com/rXGTq29Byd
— Mad Over Marketing (@MadOMarketing) August 15, 2021
Continue this in comment section...#MarketingMind #NotFunny pic.twitter.com/1JJTUFMVcF
— Marketing Mind (@MarketingMind_) August 15, 2021
Side me baithke phone me jhakna is not funny pic.twitter.com/m7tPSZT8qr
— Suraj (@stfuSuraj) August 14, 2021
6 assignments dekar, "have a nice weekend bolna", was NOT FUNNY pic.twitter.com/Uk2WBbowvv
— CEO of Procrastination (@eightypackabss) August 14, 2021
Crush k saamne bezzati krna is not funny pic.twitter.com/XMAyu4hhaM
— Krishnam Tripathi (@KrishnamKant) August 14, 2021
Movie ke release hone ke 10 saal baad sabse serious scene ko meme template banana is NOT funny. pic.twitter.com/NSbJfWMc7e
— ak. (@arjunality) August 14, 2021
Deadline ke naam par weekend par work karna IS NOT FUNNY pic.twitter.com/YuhcpxsuBq
— Navdeep Panwar (@navdeep_panwar) August 14, 2021
Ghar pe rehene ki aadat lagwa kar phirse college kholna was not funny 😭 pic.twitter.com/qsvnNRYN6Y
— Sweta Gupta 🌼 (@Guptaaaa_) August 15, 2021
Mere birthday pe breakup karna
— Aviraj Anand (@AvirajAnand1) August 14, 2021
WAS NOT FUNNY pic.twitter.com/j035SrHwmw
me to my crush: meri story dekh ke bhi reply na karna is NOT FUNNY
— Tinder India (@Tinder_India) August 14, 2021
My client says..
— BSo (@quirkydesigner) August 15, 2021
I need a 100 page design ASAP#notfunny #TrueStory pic.twitter.com/74kzgRM4EP
law school is fun bolna WAS NOT FUNNY pic.twitter.com/Ep5hORPIr1
— daddyyy 🗣 (@nostfuplease) August 15, 2021
following every twitter trend blindly IS NOT FUNNY pic.twitter.com/3CmeAT5bjG
— Jaayyy (@CosmicBit_) August 14, 2021
5 days a week bolke 7 din kaam karwana is #NotFunny pic.twitter.com/mTzxyYuwPA
— Amey Mairal (@ameymairal) August 14, 2021
Boyfriend ko 'Good night' bolke bestfriend se 3 a.m. tak baat karna IS NOT FUNNY pic.twitter.com/tbEdGereI0
— Nasèr (@Benaras_wala) August 14, 2021