One battle at a time: Mukesh Ambani planning to enter the shopping business

Besides the shopping strategy, Mukesh Ambani’s future plans consist of rolling out broadband fibre and providing Indians with an immersive shopping experience using, “augmented reality, holographic technology, and VR devices.”

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After establishing a nobody network into a must for every household, Mukesh Ambani has revolutionised the way Indians used mobile networks and now the energy tycoon is planning to redefine the way Indians buy things. However, this will put him up in a business war against Amazon owner Jeff Bezos, Walmart’s Flipkart and Chinese trade giant Alibaba.

Setting up the 4G network across India, Reliance Jio spent over $30 billion and over the span of two years since its launch, the mobile network has more than 215 million subscribers. In this vicious price war led by Jio, the competitors have been adversely affected including Reliance Communications, Anil Ambani’s company. 

Also Read: New Advanced JioPhone 2 In Exchange For An Old Feature Phone Available For Just ₹501

But the road to winning hearts of Indian shoppers is daunting. Amazon globally offers more than 170 million products and has a delivery outreach to every district under the Indian Post including mountainous villages in the country. Whereas, Flipkart now is under the U.S. grocery leader Walmart’s ownership. Similarly, Alibaba and Masayoshi Son’s SoftBank have partnered up and are funding the Paytm Mall.

Yet, on the other hand, the opportunity is also big. The shopping requires convenience regarding the daily struggles caused due to infrastructure challenges. Alongside, the increasing population is also a factor to consider as the United Nations prediction states that India may surpass China in terms of population by 2024.

Also Read: Sachin Bansal Quits Flipkart As He Becomes Excess To Walmart's Plans

However, the Reliance boss’ biggest challenge may be to understand the mindset of the growing mass of consumers. So will he once again fish down the consumers by hooking them up with free products and inexpensive services?

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