UK-based food and coffee chain, Pret A Manger, has announced that it will be opening its first shop in India on April 21, 2023. The company had previously formed a partnership with Reliance Brands Limited in India. The shop, located in Maker Maxity, Mumbai, is designed to resemble Pret's iconic London shops and will feature a large dining space spread across 2,567 sq ft.
Freshly Prepared Menu Offerings
The menu at the Mumbai shop will include a variety of freshly made sandwiches, baguettes, salads, soups, and organic coffee, tea, shakes, and smoothies. All the food will be freshly prepared in Pret's onsite kitchen every day without any additives, and no items will be held over to the next day. Pret's drinks menu will include a variety of brews, including the classic Espresso, and customers can choose from a range of non-dairy milk options at no extra cost.
Adapting to Local Preferences
Pano Christou, CEO of Pret A Manger, stated that they have been working closely with the RBL team to create an offer for Indian consumers that reflects the Pret brand, while also adapting to local preferences and food habits. The Mumbai shop will feature some of Pret's freshly prepared lunch-time classics, delicious croissants, and 100 percent organic Arabica coffee.
Artistic Designs to Celebrate Local Culture
The Mumbai shop will feature an adaptation of the "Emanating Star," a central element of the Pret logo, with traditional Warli patterns and modern design elements representing Mumbai. Reflecting Pret's commitment to support local craftsmanship, the artwork is conceptualized and created by Guerrilla Art and the Vayeda brothers using coffee as the base - symbolic of the fresh organic coffee served at Pret around the world commemorating the fusion of cultures by combining traditional Indian art with modern-day Pret aesthetics.
Opening Celebrations
To celebrate the opening of its first shop in India, Pret is hosting a breakfast event with over a hundred food and brand lovers, including actress Sara Ali Khan, who have been invited to enjoy a London breakfast right in the heart of Mumbai. Customers will also have the opportunity to win complimentary goodies to match their excitement for the opening, and a few lucky ones will get the chance to join Pret for breakfast.
Confidence in Future Growth
Christou expressed his confidence that with the support of RBL, the Pret brand would be a hit with consumers in India and a welcome addition to the country's growing food-to-go market. The opening of Pret's first shop in Mumbai is a landmark moment in the company's international expansion plans.
Global Presence of Pret A Manger
Pret A Manger was founded in London in 1983, with the idea of providing freshly made sandwiches, salads, and other food items to busy customers looking for a quick, convenient, and healthy meal option. The company's unique selling point is its commitment to using natural, preservative-free ingredients and preparing all its food in-store daily. Today, Pret has over 500 stores in 10 countries worldwide, including the United Kingdom, the United States, Hong Kong, Singapore, and France. With its focus on fresh, wholesome food and high-quality coffee, the company has become a popular choice among busy urbanites looking for a healthy and convenient meal on-the-go.
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