Central Railway (CR) has made a significant achievement in generating non-fare revenue through advertisements across its divisions. From April to October 2023, the Central Railway across its 5 divisions has amassed an impressive revenue of INR 54.51 Crore from various advertisement avenues.
The division-wise breakdown of revenue from advertisements during this period stands as under:
Division wise Revenue from Advertisements from April to October-2023 (Rs.in Crore) | ||||||
Policy | Mumbai | Bhusaval | Nagpur | Solapur | Pune | Total |
Vinyl wrapping On train Coaches | 7.31 | 0.06 | 0.00 | 0.01 | 0.81 | 8.19 |
Hoarding Advertisements at Stations | 23.64 | 0.27 | 0.67 | 0.45 | 3.58 | 28.61 |
TV Screen Advertisements at Stations | 15.49 | 0.60 | 0.38 | 0.40 | 0.86 | 17.72 |
Grand Total | 46.44 | 0.92 | 1.05 | 0.86 | 5.25 | 54.51 |
The revenue generated showcases the robust potential for non-fare revenue sources and underlines Central Railway's commitment to leveraging innovative advertising solutions across its divisions. Through vinyl wrapping on train coaches, hoarding advertisements at stations, and TV screen advertisements, Central Railway has created lucrative opportunities for businesses to reach a vast audience while enhancing the travel experience for passengers.
Central Railway remains committed to exploring new opportunities and innovative advertising strategies to further augment non-fare revenues, contributing to the enhancement of passenger services and railway infrastructure.
Share
Tweet
