One of the largest private dairies in the country, Gowardhan brand has increased the price of milk by INR 2 per litre. The change came into effect from February 2.
Earlier marking the brand's second rate hike in a month, the Gowardhan Gold variant will now cost INR 56 per litre as compared to INR 54. In Mumbai, Gowardhan sells more than 2.5 lakh litres of cow milk on a daily basis.
Also Read: Maharashtra: Hike In Milk Rates By INR 2 Per Litre
Chairman of Parag Milk Foods, Devendra Shah, said the price hikes are due to the rise in costs of energy, packaging, logistics and cattle feed that has led to an increase in the overall cost of operation and milk production.
“It is only now that we have increased our rates on par with large brands like Amul. We are paying a higher procurement price to farmers. For a long time milk prices were so low that farmers had lost interest in the trade. Moreover in the last eight months, we have dealt with very heavy rain, shortage of green fodder and high costs of cattle feed,” he said.
The Gujarat Cooperative Milk Marketing Federation (GCMMF), increased the prices of Amul pouch milk by INR 3 per litre across all variants.
"We would like to inform you that the price of Amul pouch milk (all variants) has been revised upwards as under w.e.f. February 2, 2023 night dispatch (February 3, 2023 morning)," the Gujarat Cooperative Milk Marketing Federation (GCMMF) said in a statement.
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