With just a few days left for Indian Premier League (IPL) 2020 to kick-off, there is a lot of excitement around this league. As per the schedule, the first match will be played between defending champions, Mumbai Indians and Chennai Super Kings.
Earlier there was a controversy regarding the title sponsors and Vivo mobile was dropped and Dream 11 came on board. Now, even the teams have announced the brands they will be partnering with this season.
Leading the pack is Mumbai Indians, which has roped in Marriott Bonvoy, Colgate, Cadbury Dairy Milk and William Lawson for multi-year sponsorship deals. These are an add on to the existing tie-up that the franchisee has with brands such as Samsung, Usha, Colors and Jio.
Mumbai Indians has a strong mix of international and Indian brands and with the help of the same, it continuing to be the market leaders among IPL franchises. Coming back to the new partnerships, Marriott Bonvoy, Colgate and William Lawson were signed early this year for long-term multi-year deals keeping the original IPL 2020 time frame of April. However, the series could not begin at its scheduled time due to the coronavirus pandemic.
One big change in terms of partnerships is that Cadbury Dairy Milk has come on-board while Burger King has decided not to continue their association with the IPL franchisee.
Mumbai Indians have been preparing hard for their upcoming matches. They had also shared glimpses from the bio-secure bubble that has been created in the UAE.
Talking to the media, Mumbai Indians spokesperson said: "Mumbai Indians DNA reflects trust and leadership, built over our core values, ethos and years of innovative brand-building initiatives. We pride ourselves on how the brand Mumbai Indians is perceived among our loyal fans and global brands, and our success in the Indian Premier League, second to none, is a testament to our ideologies."
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