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Mithibai’s ‘Kshitij’ fest rocks the youth circuit with an exemplary theme and enormous footfall

Kshitij, the annual open inter-collegiate festival of Mithibai College, Vile Parle sat pretty under the under the vibrant roof of SVKM premises and received a massive footfall of 25,000 on its first day

Mithibai’s ‘Kshitij’ fest rocks the youth circuit with an exemplary theme and enormous footfall
SHARES

Rising and amplifying every passing year, Kshitij, a paragon of youth festivals captivating more than 40,000 youngsters at a time, has surely become a spectacular world in itself. This cultural extravaganza took place on December 7, 8, 9 and 10 with a massive workforce of 700 students under the roof of SVKM premises and flourished under the theme: ‘India- A Divine Abode’.




How did Kshitij look like?

We visited the fest on the second day and found ourselves lost in an exuberant crowd of what looked like a thousand students. The volunteers were right on their heels and were the most hospitable to organise the event well and look after the crowd. Every face was lit with an enthralling energy and enthusiasm. Every participant brought a cheery following with himself. The ambience was breathtaking with some commendable artwork all around the campus.

We entered the Santokba Sadan Hall where the Guitar Wars event ‘Euphonious Combat’ was going on and was being judged by Ravi Iyer, a highly acclaimed guitarist and composer in India. The audience listened to the performers with rapt attention and delight.




“Kshitij has evolved greatly as a fest from the previous year as we did not have much publicity then. This year, the PRs have worked really hard for getting news coverage. We have also grown in terms of the events we host; we have a star like Farhan Akhtar coming in for the ProNite so that says everything,” Janish Joshi, event head, told Mumbai Live.

Janish was proud of the fest theme as he said, “The motto of our theme is to make people realise the cultural importance of India and how diverse a country India is.” 

“We wanted to reflect on India’s vast culture and heritage and Kshitij is all about the same this year”, said Mallini Shroff, a committee member for PR. “We expect a footfall of more than 50,000 people and I’m sure we will cross the mark!” she said with a grin.

Read more: Dalai Lama Visits K.J. Somaiya Campus

The atmosphere was filled with some early sound-checks by the performing art teams as the crowd under the stage awaited the celebrity guest of the day, Farhan Akhtar for the ProNite event.




The SVKM campus housed an overwhelming number of attractive sponsored stalls all around the place including Puma, HDFC, Doritos, Mooch, Streaks, Como smartphones, Body Canvas, LG etc. There were hoards of young hearts hovering around and about these stalls. The entire Kshitij aura radiated such pleasant vibes that even we couldn’t resist the effect.



"The marketing purpose of keeping the stall has been fruitful,” said Shubham, who owned the Mooch stall and also happens to be a Mithibai alumni. “I’ve also been a volunteer for Kshitij in my college years and it was amazing to be a part of the fest back then as well,” he added.

As per our perspective, Kshitij truly lived up to its name, widening horizons of talent and going all the way to achieve the pinnacle of success.

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