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Promotion of SonyLIV's web series 'Undekhi' goes wrong and leaves Mumbaikars outraged

As a part of the promotional activity, citizens received 'fake murder calls' which eventually create panic. Observing this, Mumbai Police immediately took action regarding the same.

Promotion of SonyLIV's web series 'Undekhi' goes wrong and leaves Mumbaikars outraged
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Ever since the lockdown started, people have been relying on online streaming platforms for entertainment. Some of the series on the OTT platform have garnered appreciation from viewers and critics alike. During the lockdown, the subscription numbers for these OTT platforms has grown many folds. To reach a wider audience, online platforms use innovative promotional activities from to time to time. But recently, a promotional gimmick by SonyLIV's for its new crime thriller show 'Undekhi' did not go the way the makers intended it to.

As per media reports, Mumbai residents received "fake murder calls" from the network. The call has a man's trembling voice saying that he has witnessed a murder and that he is about to get murdered too. By the end of the call, it is revealed that this is a promotional call for the new crime thriller show. 

Outraged with this horrifying gimmick, citizens took to Twitter to address this issue and lashed out at the network, makers and promoters of the show. People called the promotional activity unethical and dangerous. Many users even tagged Mumbai Police to their tweets and urged them action against the network. 

After receiving backlash from the outraged citizens, the team of SonyLIV immediately apologized on Twitter. The streaming platform claimed that the test activity had gone out "accidentally".

Maharashtra cyber cell took to twitter saying that it had asked SonyLIV to cease the promotional activity immediately, which created panic among the citizens. 

Mumbai Police also took to twitter and said that any publicity that creates panic and threatens the security of Mumbaikars will be dealt with necessary severity. 

Following this, SonyLIV again took to twitter to apologize to both Maharashtra Cyber Cell and Mumbai Police regarding the incident. 

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