Actor Tejashree Pradhan and Abhijeet Khandkekar have worked in various Marathi daily soaps and Mayur More has gained fame from the very well-known Kota Factory web show. Recently the talented actors featured together in creative director Vaibhav Pandit's ad film for CottonKing. In this short narrative, we see an implicit love of a brother for his sister; where the brother ensures that his brother-in-law understands the importance and worth of women's efforts.
This Bhaidooj TVC is unique because CottonKing – a men’s brand has shown its gratitude to women. CottonKing has created an advertisement that will break stereotypes in society.
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Talking about the TVC, creative director Vaibhav Pandit says, "It was fun working with such a talented cast. Tejashree, Abhijeet, and Mayur; all have added a lot to the story with their natural acting and spontenios improvisation. We thank CottonKing to give us such an opportunity. I appreciate my partner in ADbhoot and very talented writer Monika Dharankar to bring this beautiful simple story to us.”
The commercial film is using the hashtag #kasha_astat_hya_bayka i.e. ‘How these women are!’. The film is trending on social media and earned overwhelming responses from the audience.
So, let us celebrate Diwali with CottonKing with a special purpose for our future generations to learn equal values and ethics in life.
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