Mumbai - PVR Cinema, the biggest film exhibition company in India, launched ‘Theatre on Demand’ (vkaao) service here on Friday. Vkaao is a platform where movie lovers will come to know which cinema is being screened at which theatre. This service has been launched in the country for the first time in the presence of actor Hrithik Roshan, actress Yami Gautam, joint managing director of PVR Ltd Sanjiv Kumar Bijli, and chief executive officer of PVR Pictures Ltd Kamal Gyanchandani.
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