Mumbai – In a setback to ‘Dabangg’ star Salman Khan, Coca Cola India has refused to renew his contract as brand ambassador for its soft drink ‘Thums Up’. The contract ended last month and was due for renewal but the company has reportedly decided not to continue with the Bhai. This means Salman Khan will no longer be seen in the company's advertisements. Salman was Thums Up brand ambassador for the last four years. Actor Ranveer Singh is believed to have replaced Salman but the company refused to comment on the development. Akshay Kumar preceded Salman as the Thums Up guy in the company's ads.