‘Plastic Monster’ at Bandra-Worli sea link

Maharashtra State Innovation Society along with Floating Canvas Company installed a ‘Plastic Monster’ to create awareness about plastic disposal.

‘Plastic Monster’ at Bandra-Worli sea link

The Maharashtra State Innovation Society (MSInS) along with art-based startup Floating Canvas Company will install a ‘Plastic Monster’ at the Bandra Worli Sea Link Promenade. The public installation which was inaugurated on Tuesday, March 5, is made of discarded plastic which aims to draw attention towards the problem of plastic disposal. The 26-foot-tall “monster” will be seen lunging out of the sea at the promenade. 

The installation being titled ‘It Never Goes Away’ is conceptualised by Mumbai-based visual artist SAGE along with execution partner Arthat Studio. The project was facilitated by Maharashtra State Innovation Society (MSInS) and is also supported by Municipal Corporation of Greater Mumbai (MCGM) and Maharashtra State Road Development Corporation Limited (MSRDC).

Maharashtra State had introduced a statewide plastic ban from April 2018 stringently in Mumbai and other cities. The grimness of the situation was further highlighted when the Marine Drive promenade at Mumbai was littered with nine tonnes of garbage and plastics in July.

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Chief Minister of Maharashtra Devendra Fadnavis said that marine plastic pollution is a menace that directly concerns a coastal metropolis like Mumbai. Apart from engaging with it on a daily basis, we are always on the lookout for effective ways to raise awareness amongst citizens about the issue at hand. That’s why they were excited about the concept by Floating Canvas Company. As one of the winners of Maharashtra Startup Week organized by the Maharashtra State Innovation Society (MSInS), Floating Canvas Company had a mandate to use art to bring about positive social change and that he is happy to see them take a significant step in that direction.

The installation will be on display until March 15, 2019.

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