German based global professional make-up brand, Kryolan on April 11, 2022, opened doors of its second flagship, stand-alone store in Mumbai. Located in Malad, the store is spread across 750 sq.ft and houses over 5000 products. The newly launched store will offer professionals and artistes an access to experience the brand’s marquee collection in a suave ambience. Bringing together science and make-up, the new store is also the perfect destination for makeup enthusiasts to discover Kryolan’s extensive range of foundations, tools and SFX products.
The store was launched today by Wolfram Langer, Managing Director; Malgorzata Langer, Executive Director; Madhivanan Ramaswamy, CEO, India; Sebastian Langer, Managing Director; Dominik Langer, Managing Director; Nadine Langer, Head of Marketing Communications and Editor-in-Chief of M.U.I Magazine; Skadi Langer, Managing Director, Kryolan Logistics.
The Malad store is Kryolan’s ninth in India, with one more set to open on April 14 in Chennai. Each Kryolan store is equipped with in-house testers, a feature that resonates well with the company’s target groups. From the stable of Berlin-headquartered Kryolan GMBH, Kryolan has already made deep inroads into the Indian cosmetics industry, evidenced by its 100 and more strong distributor network across the country.
Commenting on the occasion, Wolfram Langer, Managing Director said “We are thrilled to launch a stand-alone store in an up-town neighborhood - Malad, Mumbai. Kryolan is a celebrated brand in the professional make-up space for binding science and beauty. The brand has truly carved a niche for itself globally by being a leader in the professional make-up industry and bringing smart innovations that support the evolving needs of artists. With more awareness among consumers about make-up and beauty, especially in a large market like India, we see a need to be available a step closer to them in order to cater to their needs and also hand hold the consumers. We are confident that we will add more flagship stores across key locations / markets in India very soon.”
In India, a significant number of artists and professionals are making use of Kryolan products every day. The company has firm tie-ups with numerous artists in the Indian film industry as well as those who belong to film academies. Creating a niche with its six fields of competencies –Theater, Cinema & TV, SFX, Body Art, Fashion and Consumers – Kryolan is decidedly the harbinger of newer perspectives in the domains of performing arts and lifestyle habits.
Kryolan was founded in 1945, in Berlin, Germany by Arnold Langer, a chemistry student sufficiently influenced by 1920s Berlin artistic expressions. Make-up is a science has been Kryolan’s refrain since it began a hopeful journey 77 years ago. What makes Kryolan peerless in the cosmetics industry is that the company manufactures its own make-up products, which has been one of its greatest strengths in conquering theaters and film sets across the world.
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