Tuesday is being celebrated across Maharashtra as Gudi Padwa, the first day of the month of Chaitra, the first month of the Hindu calendar.
The day, considered auspicious for launching new businesses, also heralds the onset of spring in the country. Padwa is traditionally celebrated with the raising of the Gudi at home, a sacred pole on which is mounted a brass kalash, which is festooned with a silk zari sari, decorated with flowers, accompanied by the auspicious symbols like haldi kumkum, coconut and supari.
Mumbaikars have taken to the streets since early morning, dressed in traditional wear, participating in rallies that showcase the vibrant folk art of the state.
The day's delicacies are seasonal sweets, but are mandatorily preceeded by consuming neem, followed by jaggery.
Special foods like puran poli and shrikhand are being turned out in kitchens across the city, as citizens gear up for day long celebrations.
The day is also celebrated as Ugadi in Karnataka and Andhra Pradesh.