Drifters Breweries, the magnum opus of Sheetal & Nayan Shah, launches Drifters Tap Station in the heart of Mumbai on the 20th January 2021. Located in the busy street of Bandra, Linking Road amidst many restaurants, pubs and lounges, the brewery marks the opening of their first-ever Tap Station in India, following the success of their Growler Stations in Pune and Mumbai’s Powai & Thane.
The new 2200 square feet outlet with rustic interiors has elements in the decor radiating energy that will help one unwind and take in the energy the place has to offer. The elements put together showcases the brand’s inimitable aesthetic and the details that exactly replicate their standards and quality. The outlet has an indoor and outdoor section with 100 seats where the ground floor gives a vibe of a beer garden, and the first floor has comfortable interiors featuring a big beer tower with 12 taps and the hand-painted brewing process in the entire double-height staircase with different beer names painted artwork on a wall.
A beer aficionado in every sense, Nayan Shah is a man who wanted to get behind the censorial side of beer after realizing that flavour is the start and end of everything beer. His vision and passion for the perfect brew lead to the formation of Drifters Breweries that was born out of the need for handcrafted beers in the city. With a vision of spreading the love for crafted beer with others who appreciate nothing but the finest, he strives toward putting Drifters Breweries on the beer maps of one of the top quality craft breweries of India to supply all over the nation and also export to other parts of the world.
During the planning stage of their business, the team along with their brewmaster, travelled across the beer-loving cities like Bengaluru, Pune, Mumbai, Gurugram to understand the beer palate of Indian consumers, thereby helping them determine the kind of unparalleled quality they endeavoured to bring in. They then selected malt and hops from the Czech Republic as per their boundless research and designed tailor-made recipes to fascinate the Indian taste buds & upscaled to reach a production capacity of brewing more than a whopping 30000 Litres of beer every month.
The processes used to create the Drifters beer are centuries-old which have been passed down by the Czech through generations as the most precious heirloom. Their brewing ideology involves lesser use of machinations and tasks like picking barley husks are performed manually among others. This also helps boost employment, which is a boon in an economy where unemployment is a major concern. These steps go a long way in changing the taste of the beers for the better, equipping our country to become self-dependent by creating more jobs.
The prospect of establishing more craft beer serving outlets in major cities in Maharashtra has Shah occupied and exhilarated by the responsiveness of more individuals being open to experimenting with Eastern European hand-crafted beers in India, Shah was happy to partner with his wife Sheetal to change the face of the beer industry in India, one brew at a time!
Brewed to perfection the beers at Drifters Tap Station enhance the flavours of the food using its subtle ingredients. Each beer uses an ingredient that brings out a side of beer never experienced before. Craft beer drinkers can now schlep on-tap beers that bring out the nuances of each flavour in the best way possible. Along with classic brews like Belgian Wit, German Lager, Cream Stout, Drifters also offers delicious concoctions of the golden beverage such as Vienna Lager, which has a slight biscuity or a nutty aspect with gentle creaminess to it; American IPA, which is made of bursts of caramel and tropical fruit with aroma of pineapple, grapefruit and lychee with a slightly bitter finish and one of their best sellers - Kokum Cider, A refreshing and easy to drink cider gives you a sweet fizzy punch; Gentle cumin aroma, subtle the taste with the hint of spices.
The food menu includes an extravagant offering from diverse cuisines. Opt for the freshly curated beer bites like Jalapeno Pepper Cheese Garlic Bread, Sichuan Chilli Prawns, Harissa Hummus or classics such as Nachos, Cheese Garlic Bread, and Peri Peri Fries with Spicy Tangy Sauce. The menu includes appetizers such as Mushroom Crostini, Bil Lamhe Chicken, and more complimenting the beers.
Speaking on the launch, Nayan Shah, Managing Director at Drifters Breweries said, “Several years ago when I began my tryst with the brewing industry, I had envisioned having Drifters Breweries on the beer map of India where the brand would be known for top quality craft brews. I am grateful to have set out on this journey with my wife Sheetal who defines positivity and we feel being a craft beer brand we should not limit ourselves only to growlers stations. We feel there's a strong demand amongst our customers to have a sit-down place where they can have our beers along with some good food. This is what led us to the opening of Tap Stations.”
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