NIVIA – the leading Indian sports manufacturing brand has signed a multi-year agreement with Football Sports Development Ltd., to be the official ball partner of the Hero Indian Super League starting season 2018/19.
With the three-year multi crore deal, NIVIA will supply the official match balls NIVIA ‘Ashtang’ to the League and the ten clubs throughout the season.
NIVIA Ashtang is a FIFA Pro category approved ball which is the highest quality certification that FIFA can grant on the quality of the ball. The ball has to pass stringent quality parameters in achieving proper bounce, water absorption, roundness, with the final trials occurring at FIFA designated laboratory in Switzerland to get this certification, and to be eligible to be used at the highest level of international matches. This certification is testament to the strictest manufacturing standard upheld at NIVIA.
The iconic Indian sports brand has been associated with the League through individual club deals as kit partners with ATK, Jamshedpur FC and Shillong Lajong (I-League). NIVIA, since its early days has been closely associated with the grassroots development of football in India and has become an integral part of the glorious history of Santosh Trophy since 1970s.
We are elated to be associated with ISL as the official ball partner. The FIFA Pro categorised Ashtang balls are the newest edition in our professional football product stable and we are confident of upping the game in the highly competitive League environment. The association of NIVIA with the ISL is a constructive partnership aimed towards cultivating a strong system of developing football in India and maturing it to International level, a trend that is evident from the performance of U-20 and U-16 Indian teams recently. I would like to thank Inventive Sports for recognising the synergies and facilitating this association," Rajesh Kharabanda, NIVIA, Managing Director.