Abbott Launches 'Grow Right Campaign' To Help Parents Achieve Healthy Growth In Toddlers

The event which was held at St. Regis in Lower Parel was graced by Lara Dutta, Dr. Samir Dalwai, Dr. Dharini Krishnan and Dr. Mukesh Sanklecha.

Abbott Launches 'Grow Right Campaign' To Help Parents Achieve Healthy Growth In Toddlers

Raising a toddler is no child's play. In this period of rapid growth and development, it is crucial to lay the right foundation of nutrition for the heathy growth of the child. 

In a recent event that was held at St. Regis, Lower Parel on July 30,  Abbott bought together experts to form India's first-ever Grow Right Guild which focuses on the development of Grow Right Charter guidelines across four critical growth parameters – nutrition, play, nurture, and impact.

 As a part of the Grow Right initiative, Abbott partnered with leading parenting content platform, Momspresso to understand moms concerns and establish the Grow Right Charter. The guild is comprised of experts in childcare paediatrics, nutrition and behavioural science including noted paediatrician Dr. Samir Dalwai, renowned nutritionists Dr. Eileen Canday and Dr. Dharini Krishnan, and child specialist Dr. Mukesh Sanklecha.

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Addressing parental concerns around toddler growth, the Grow Right Charter defines Right Growth as a combination of physical, cognitive and mental progress that should be observed carefully and holistically during the foundational years of childhood. While science offers solutions and rational routes to growth, the Charter guidelines recognise that a child’s growth journey as an emotional one, and it can be tough for parents.

Talking about how anxious moms get and that they always feel that they're lacking somewhere, Lara Dutta said,

Stop being guilty about parenting and don't make your child's progress as your report card. 

Dr. Sameer Dalwai further said, “Abbott is committed to solving nutrition problems across all age groups”, Vikash Prasad, Managing Director & General Manager at Abbott’s nutrition business in India at today’s unveiling of the Grow Right initiative. “By bringing together this guild of experts, we aim to connect parents and caregivers to a multidisciplinary group who can support them in their goals to provide healthy growth for their children.  We recognize that ensuring the health and growth of the next generation is truly a challenge that healthcare professionals, parents and caregivers must come together to address.” 

“During early childhood, the brain develops rapidly and is particularly sensitive to the external environment”, said Dr. Dharini Krishnan. "It is alarming to see that most Indian children are not meeting the recommended levels of physical activity. Through the charter, our aim is to help parents find effective and creative ways to engage with their toddlers.”

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You can check out the PediaSure Grow Right jingle here - Grow Right 

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