Wah Taj! All Taj hotels to be known by a common brand
Taj Hotel - All 101 hotels belonging to the Indian Hotels Company, previously known as various Taj brands, will now be included under a common 'Taj' brand.
The Indian Hotels Company had launched its Vivanta brand of niche hotels seven years ago. The Taj Gateway brand was launched four years ago. The company, known best for its iconic Taj Mahal Hotel located near the Gateway of India in south Mumbai, has now decided to bring all its properties under the Taj Group brand.This announcement was made at a press conference on Thursday.
The Taj's existing properties will now be classified into four categories- Taj Hotels, Taj Palaces, Taj Resorts and Taj Safari. “By 2017, people will get to see Taj hotels in a new avatar,” said Rakesh Sarna, PRO, Indian Hotels Company Ltd.