Get ready to break the taboos next fortnight as India's celebrates its first ever Intimate Wear Fashion Week in Mumbai.
While the country has often shone on the world map of fashion, a very important aspect - innerwear - has always stayed a subject off limits. Lingerie and intimate wear are subjects that have been confined to closed door conversations and have never found pride of place in fashion events.
This gap is now being bridged with the intimate wear fashion week to be held at The Lalit on 17 and 18 March. The tagline for the event is rightly 'Boo The Taboo'. This will also be a platform for around 35 aspiring designers who try to break the mould and create unique styles in innerwear. Along with the display of exotic wear, there will be style workshops and grooming sessions.
Says Niraj Jawanjal, founder and director of IIFW, "It's all a matter of intent. We want to get international brands in India and promote Indian designers as well."
"There will be a lot of nudes, lace and beadwork," promises designer Karishma Jumani.
We can't wait.