Spykar, a leading youth fashion brand collaborates with social media influencer content creator Awez Darbar and various other creators for their #YoungAndRestless Campaign. The campaign is about being vulnerable and telling your story to the world and celebrating the idea of making a career out of your passion. The brand acknowledges that the #YoungAndRestless generation's independence and freedom, as well as their accomplishments, have resulted in a generational shift in the world we live in.
Spykar joined forces with the famous content creator Awez Darbar and many other creators for this campaign. The clothing brand has roped in artists and creators from across the country and social media sensations like Hip Hop Artist FottySeven, Trevon Dias and Samarthya Gupta with Splitsvilla fame to name a few.
Awez Darbar can be seen grooving to the #YoungAndRestless soundtrack which is being recreated by many of his followers. The catchy tune is gradually becoming popular which is a proof of how these content creators and influencers have a major impact on the #YoungAndRestless generation. He talks about the Spykar contest for aspiring creators to enter and show off their talents to the rest of the world. To win the top prize, they simply need to post a reel demonstrating their passion and lifestyle while using Spykar's latest music. The contest winner will receive a Spykar merchandise worth Rs 1,00,000 as a prize.
Spykar's one-of-a-kind campaign demonstrates how influencers and content creators are the dominant forces driving the digital economy.
Talking about the campaign, Sanjay Vakharia, CEO & Co-Founder of Spykar said, “We aim to exhibit the incredible stories of this young, energetic, and free generation. We are offering a platform to these creators to speak about their journey and lifestyle and spread the word of how hardwork and determination can help you achieve your dreams. We are thrilled to see the rave on social media about the campaign and hope that the younger generations seek inspiration from it.”
The brand is engaging the audience with this campaign by celebrating and collaborating with the people who are potentially causing a radical shift in the global workforce. Now, it's taking things up a notch by tapping into the thrilling energy of the youth who are intent on making their mark in the world.
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