Shri Gulshan Kumar, considered the king of devotional music, made T-Series the first of its kind music label to create a splash in the devotional music market in the early 1980s.
As the world battles COVID-19, troubled times have encouraged people to turn to spirituality and look for solace in the Almighty. The recitation of Hanuman Chalisa is known to ward off evil and danger and empowers one with the strength and courage to face any problem head-on. It provides solace in difficult times and helps in overcoming pain and hardships.
T-Series’ Hanuman Chalisa sung by veteran singer Hariharan, which prominently features T-Series founder Gulshan Kumar, becomes the go-to rendition of this holy recital, crossing the highly coveted 1 billion mark on YouTube. This comes as no surprise, especially since T-Series is the most viewed and subscribed channel on YouTube.
Says T-Series head honcho Bhushan Kumar, “People turn to and recite the Hanuman Chalisa during their low phase. With the COVID-19 pandemic, we are all in the midst of a challenging situation and the Hanuman Chalisa helps us to deal with pain and hardship and gives us the courage and strength to face problems. I’m overwhelmed with the love this devotional video has received. We, at T-Series, have always focused, supported and brought to audiences devotional music right from the time of the inception of the company.”
The music label in its early days was known for releasing pre-recorded bhajans and aartis, which were highly appreciated and loved by all. Taking his father’s legacy forward, T-Series’ chairman and managing director Bhushan Kumar continues to focus on this genre of music and has also attempted to keep it relevant to younger audiences.
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