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Spotify India reaches the 1 million-mark a week after its launch

The Verge reports that the company doesn’t usually release such early numbers, hence, it is not known if this is the fastest market to have reached a million user base

Spotify India reaches the 1 million-mark a week after its launch

It has been a week since Spotify launched in India and the company has confirmed that it has clocked 1 million users in the first week. Competing with the likes of Apple Music, JioSaavn, Gaana, Spotify Technology SA, the world's most popular paid music streaming service has made its mark in the country. 

The numbers include users who signed up for the Spotify Premium service as well as those who are using the free subscription tier. This seems to be a solid start for the streaming service, as it finally launched its services in India after some delays and has received a positive response from the users. 

The Swedish company is offering a free version which runs with ads, alongside a premium ad-free variant that will cost users ₹119 per month. There is also the option of doing a pre-paid sign - up to Premium for specific durations — for instance, Spotify Premium for 1 day, it will cost you ₹13.

A week-long premium subscription is priced at ₹39, a monthly subscription is priced at ₹119, its ₹389 for 3 months, ₹719 for 6 months and ₹1189 for a year

According to reports, Tencent-backed Gaana leads the Indian streaming market with over 80 million monthly users. Spotify has 207 million monthly active users globally and 96 million subscribers.

In India, the streaming service also competes with other players including Amazon's Prime Music, Alphabet Inc's Google Play Music and Xiaomi-backed Hungama.

Out of India’s 1.30 billion population, only 150 million people are subscribed to music streaming services, The Verge cited a Deloitte and IMI study which reported that less than one per cent pay for a music streaming service and about 14 per cent have a bundled subscription which they get via a network subscription, etc.

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