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Creative Ideas and Give India join hands for a mask donation campaign 'Mission: 1 Million Masks'

With an aim of donating one million masks, Creative Ideas and Give India aims at saving one million lives. With every mask bought or donated, contribution will be made towards helping frontline workers who protect us from the coronavirus pandemic


Amidst the coronavirus outbreak, masks have become an essential part of our lives. It is important to wear one, at all times, to ensure safety for us and others around us. These days, masks are available with various designs, patterns and colours. However, there are people amongst us, who still do not have a mask, and many of them are from the essential services, who are working hard to protect us, on a daily basis. 

With this being said, it becomes our duty to ensure that we take a step towards their safety too. With an aim to make this possible, Creative Ideas and Give India have initiated a mask donation campaign. Titled 'Mission: 1 Million Masks,' the aim of this initiative is to ensure the safety and security of all the Corona-warriors who are tirelessly striving to fight the pandemic.

Launched on June 23, this campaign stresses on the fact that masks are indispensable. A recent article highlighted the fact that countries with widespread mask-wearing, saw mortality rates grow 8 per cent a week, on an average, versus 54 per cent growth in other countries. This forbids cross-contamination of virus and ensures the safety and security of every person in the country. Through the initiative, the associations hope to play a part in making lives safer by enabling safety-gears for everyone.

The allows visitors, who are willing to help the vulnerable and those who cannot afford masks with two options.

The first - Buy-Donate, where one can buy a mask for themselves and do the deed. A donation will be made of an equivalent number of masks, on their behalf to the ones in need.

The second - Donation matching: One donates a certain number of masks and the associations will match a donation from our end which becomes 'double their donation.' The portal allows the national as well as international users to donate.

100 per cent of the donation is forwarded towards relief efforts. With the help of GiveIndia’s trusted partner NGO’s, the team strives to reach maximum underprivileged individuals and frontline workers, and distribute the masks across the country.

The team also hopes to build a favourable ecosystem for small-medium enterprises, by providing them exposure on the portal. Through this, they will help revive the affected businesses and encourage Made In India products while safely ensuring that all the safety and health compliances are followed. The team has also reached out to several small and medium enterprises to display their masks on platforms thereby providing an ecosystem with 1 Million Masks mission.

Many renowned personalities like  Poonam Mahajan, Devendra Fadnavis, Sara Ali Khan, Ambika Hiranandani, Amol Gupte, JD Majithiya, Neha Kakkar, Bhoomi Trivedi, Divyang Thakkar, Deeksha Joshi, Malhar Thakar, Pratik Gandhi, and others have joined hands to support the cause. Mumbai Live is also proud to associate with Mission: 1 Million Masks.

One can contribute to the mission and help in protecting the ones who protect us.

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