For the first time in its history, Dettol replaced its iconic logo with an image of a COVID-19 protector along with their inspiring story as a tribute to our frontline and healthcare warriors.
MCG major Reckitt, which owns India’s most trusted germ protection brand, on June 7, launched a one-of-its-kind campaign, #DettolSalutes.
Reckitt has curated 100 such stories from across India and carried them on its liquid handwash packs in honour of the protectors who have helped numerous people during the pandemic.
The new logos will be available for 45-60 days in five lakh stores including e-commerce platforms, kiranas and supermarkets from the third week of June.
In addition, Dettol has also launched a website for people from across India to share stories and acknowledge COVID-19 warriors protectors in their midst by creating customised virtual packs and sharing them on their social media channels.
The intent is to cover a wide spectrum, thereby striking a personal chord with people from across the country. With the change in brand packaging and replacing its logo, Dettol aims to reach out to its consumers and show its solidarity by instilling a sense of hope to get through this phase.
Keeping in line with reaching out to a diverse audience, Dettol has also launched its anthem in sign language to make it more inclusive. This is the first time that Dettol will be showcasing an ASL advertisement on national television. With the anthem, Dettol aims to reiterate the importance of following Covid-related protocols including maintaining good hand hygiene.
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