MS Dhoni chosen as the brand ambassador for 'Dream11'

Dream11 is India’s first Fantasy Sports Platform that allows players to make their dream teams

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The former Indian captain and legendary batsman has led India to two World Cup victories and is widely considered one of the greatest minds in the game. His tactics and his approach to each match include an in-depth, data-driven research, analysis of strengths and weaknesses and the ability to always stay calm and apply his tactics to perfection which makes him an ideal ambassador for the game 'Dream11', which requires similar qualities.

MS Dhoni will be the new face of Dream11’s marketing campaigns as well as brand engagement activities. With Dhoni’s image, the company aims to stay on the top and strengthen its leadership position in the online sports gaming industry.

Speaking about his alliance with Dream11, ‘Captain Cool’ said, “I am delighted to associate with Dream11 - because it gives millions of sports fans an opportunity to be the decision maker, create their own team and experience the game first-hand. The Dream11 platform perfectly defines the importance of choosing the right players and building a team as per the playing conditions.”

Talking about MS Dhoni’s association with Dream11, Harsh Jain, CEO, Dream11 told exchange4media, “Dhoni’s immense popularity amongst sports fans, coupled with his leadership qualities and sharp cricketing acumen, makes him the perfect match for our brand. He embodies all the characteristics that our users need while picking their Dream11 team. We believe this association will help us exponentially grow our current user base of 2 crore Indian sports fans.”

Arun Pandey, CMD, Rhiti Group in conversation with exchange4media said, “We are happy to be associated with Dream11 and look forward to an extended partnership with them. The future is really bright for fantasy sports platforms like Dream11 as it is catching up massively with the Indian youth and creating a new era in the sports industry all together.”

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