This year's event was a bit special for Apple as it marks the 10th anniversary of the most successful Apple product.
CEO Tim Cook introduced Apple Watch Series 3, Apple TV 4K, iPhone 8, iPhone 8 Plus and the special device, iPhone X.
iPhone 8 and 8 Plus
Apple CEO Tim Cook revealed the iPhone X, which he says will set the path of technology for the next decade. "It is the biggest leap forward since the original iPhone."
The event was held at the company's new 'Apple Park headquarters' in Cupertino, California.