Samsung Launches a Rotating TV in India

Samsung Launches a Rotating TV in India

Samsung has debuted a lifestyle TV range in India that is dubbed Sero. It is the world’s first mobile-optimized TV that champions content viewing by rotating between horizontal and vertical orientations at the flick of a button. The Sero will be exclusively available at Reliance Digital stores at a price of INR 1,24,990.

 Sero in Korean stands for ‘vertical’. These TVs have the ability to pivot between horizontal and vertical orientations just as a user might handle their smartphone or tablet. Geared toward a younger social media generation with an interest in viewing experiences such as the ones found on their mobile devices, The Sero is optimized for social media content, streaming services and gaming.

 It delivers a mobile-optimized experience while rotating the screen automatically to mirror mobile content. The screen can also be rotated by remote control, voice command and via the SmartThings app.

 The Sero comes with uniquely designed 4.1ch 60W Front Firing speakers. The company claims that it is not just innovative and eye-catching but is also feature-packed. It features QLED screen and delivers 100 per cent colour volume with over a billion colours and shades for a truly cinematic experience. The Sero also uses AI to upscale content to 4K resolution, so users can stream their favourite content in spectacular detail, regardless of the source.

Furthermore, The Sero is also equipped with other smart features such as Adaptive Picture, Responsive UI, Tap View technology, Active Voice Amplifier (AVA) etc. for an advanced viewing experience.

 Keeping in mind the target audience, The Sero comes with a tap and send feature, which means that to share any content from this TV, all a user has to do is tap on the bezel. 

“With The Sero, we want to tap into the social media generation. With consumers now using their TVs in different ways than ever before, including scrolling through social media, watching the latest viral videos or binge-watching their favourite OTT shows, we wanted to redefine their content viewing experience by moving it to a bigger screen. The Sero has been designed to seamlessly adapt and enhance whatever content the user is watching, bringing in a more optimized experience to consumers,” said Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.

 Price and Availability for The Sero

The Sero will be available in 43-inch screen size and features a contemporary navy-blue bezel design. The lifestyle TV is priced at INR 1,24,990 and will be available exclusively at Reliance Digital stores.