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Zee launches four new channels in Indian regional languages

Expanding its reach across India, Zee recently announced four channels Zee Punjabi, and three movie channels called Zee Biskope in Bhojpuri, Zee Thirai in Tamil and Zee Picchar in Kannada.

Zee launches four new channels in Indian regional languages
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Indian's ace broadcast and entertainment brand, Zee, has grown across divisions, and the team is now planning to expand its reach with a regional footprint by launching four new regional channels. Announcing the same, Zee officials unveiled four new channels in the regional space - Zee Punjabi with three movie channels -- Zee Biskope in Bhojpuri, Zee Thirai in Tamil and Zee Picchar in Kannada.

Sharing more information about the announcement, Amit Shah, Cluster Head - West, North & Premium Channels, told IANS, "It is for every Punjabi. There is enough and more material for each and every household. We have have original fiction shows on different concepts like the army, partition is a big aspect, love like Heer-Ranjha, NRI is a big concept in Punjab. Music is big part. We have a dedicated music time band. We also have movies that would be aired... We have non fiction shows like 'Sa Re Ga Ma Pa Punjabi' which is our iconic properties. It's like a good feast where everyone will find something and enjoy." 

Talking about the same, Prathyusha Agarwal, Chief Marketing Officer, ZEEL told IANS: "For each audience... it's different. So for the Punjabi channel it is the entire Punjab state population currently they don't have a Punjabi GEC offering... For the movie channels Kannada movie and Tamil movie audience. But for Biskope, (Bhojpuri channel) I think 13 million people in the metropolitan and mini metros watch Bhojpuri movies (outside of Bihar). But I think with Biskope we have we sense that it will be larger and it might have a national play. So those are the target audience we are going behind."

Movies will be an important aspect of all the channels. Viewers will be able to watch one premiers every week, in the afternoon, and the channels in Bhojpuri and Kannada will showcase films. 

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