Keeping the digital boom in mind, the WR has decided to urge passengers to book their tickets online or use the ATVM machines available at the stations. In order to promote the same, officials have decided to keep the ticket windows closed on the weekends at major railway stations like Dadar, Borivali, and others.
It has been reported that WR will also set up ATVM zones at many stations in the city to create awareness about the easy ticketing option. Further, the officials will also offer digital literacy programs, over the next three months, at Churchgate, Prabhadevi, Dadar, Bandra, Andheri, and Kandivli. This has been planned in association with D-Link India, with an aim to help people understand the digital ticketing options.
Campaigns conducted over the last few months have worked in favour of WR, where the data shows a 2x increase in mobile ticket users and also an increase in ATVM card sales. Further, it is also said that UTS application is also being preferred by the passengers, where a substantial growth was seen in ticket sales on the app, in a month.
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