With the coronavirus outbreak, people have now shifted to consumer more of those products. Keeping the current trends in mind, Emami Agrotech Ltd., which has an edible oil brand Emami Healthy & Tasty has launched a new variant of edible oil for the consumers. The new variant is named - Emami Healthy & Tasty Smart Balance Immunity Booster Oil.
The company claims that it comes with five scientifically proven immunity-boosting nutrients Vitamin A, C, E, D & Omega 3.
Speaking on the launch, Aditya V. Agarwal, Director, Emami Group said, “There is a rising concern of family wellbeing in general in the post-COVID 19 world. Consumers are in search of food products and supplements to enhance their family’s immunity. Amidst this, our Research & Development team has developed India’s 1st Immunity Booster Cooking Oil under the brand name of Emami Healthy & Tasty that promises to provide ‘Har Nivala, Immunity Wala’.
Emami has a legacy of deep consumer insight and offering product solutions for possible consumer need gaps and we believe that our target consumers would appreciate this product also which will help them to take care of their immunity derived from their daily & regular intake of food.”
Manish Goenka, Director, Emami Group commented, “We do strongly believe that Emami Healthy & Tasty Smart Balance Immunity Booster Oil will delight our consumers with both its immunity-boosting properties and taste. It is the first time that any edible oil in India is having 5 key immunity building nutrients together to make this variant a one-stop solution to good health. Moreover, the addition of Vitamin C, well known for its immunity building properties, in an edible oil is also the very first in the country. Use of Emami Healthy & Tasty Smart Balance Immunity Booster Oil will ensure immunity in every bite one takes.”
The one-litre pack of Emami Healthy & Tasty Smart Balance Immunity Booster Oil will be available nationally for Rs 140.
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