On Sunday, before the IPL finale match, India’s popular GEC Star Plus unveiled their new logo and a new tagline which states, ‘Rishta wahi baat nayi’.
Star network has roped in the youth icon Alia Bhatt as the face of the channel. In the new logo, the star shines in Red and the trademark swoosh gets a golden shade and goes little glittery. To reinforce the brand promise, the channel has lined up many new shows like Sabse Smart Kaun, Qayamat Ki Raat, and Dil Hai Hindustani Season2 in non-fictional space and Mariam Reporting Live and Krishna Chali London in fictional space.
Kuchh Toh Hai Baat Nayi #RishtaWahiBaatNayi @aliaa08 pic.twitter.com/uhQYtY3Kxn
— StarPlus (@StarPlus) May 27, 2018
Talking about the new look Sanjay Gupta, Star India Managing Director mentioned in a statement, “We are once again creating a new world of entertainment for today’s young and aspirational India – offering a diverse range of characters and unconventional stories that will spark a new conversation in society. In keeping with the same spirit, the channel has also roped in one of the most talented and dynamic youth icons of the country, Alia Bhatt, as the face of the brand campaign.”
The new tune for Star Plus is composed by the ace music composer A.R. Rahman and Alia Bhatt is featured in it. In the song, Alia steps into the world of Star Plus and visits various sets of the channel and watch the characters interacting. She takes the viewers along as she eyewitnesses the new stories.
The song ‘Rishta Wahi, Baat Nayi’ song is sung by Sunidhi Chauhan and Chandni RMW and has been composed by Ram Sampath and written by lyricist Swanand Kirkire.
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