Cricket Legends come together for 'Road Safety World Series'

Renowned players like Sachin Tendulkar, Brian Lara, Brett Lee, Virender Sehwag and others have come together to create awareness about road safety. The league will be held in multiple cities across India.

  • Cricket Legends come together for 'Road Safety World Series'
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Safety on roads has been one of the major concerns in the country. With incidents happening on a regular basis, it is important for one to understand the safety measures and act upon them to keep everyone safe. Addressing the same through a series is Viacom18 along with legendary cricketers who gathered at an event recently held in the city. 

The teams have joined hands in presenting one of a kind 'Road Safety World Series' calling it the legendary jung. As per the data, 150,000 are killed every year. It is said that one person dies every four minutes, and it is expected that the death toll in 2020 will reach upto 2.2mn. me together with a league to spread awareness on road safety. 

The initiative of road safety and the league is conceptualised in association with the road safety cell of Maharashtra and Viacom. Popular names like  Ravindra Gaikwad (RTO chief, Thane and Konkan region),  Sudhanshu Vats (Group CEO and MD, Viacom18), Sunil Gavaskar., Sachin Tendulkar, Brian Lara and others were present at the event. 


Talking about the same, Sunil Gavaskar said, "This is a tremendous initiative and we wanted to do it last year. This is special and I'm deeply with the issues. In India, we tend to ignore the lives lost due to accidents. We need to pay attention to the same, and ensure people are aware about it."

Master Blaster, Sachin Tendulkar, has been signed as the brand ambassador of the series. Sharing his thought, he added, "We cannot ignore what Mr. Gavaskar said. These are concerning issues as more than 200,000 lives are lost. We can afford to lose lives and this is happening because of people, who aren't following rules and the law; and it is not acceptable. This should be easy avoidable if we become discipline. The reason why this is happening is because we are not patient enough and we need to address this issue too. We need to have the potential to change our mindset and if followed, we can achieve a lot more."

Sudhanshu Vats added his thought about the league and said, "We believe behavioural and social change can be delivered by the media. To be able to drive that change, we have joined hands thereby create awareness. Fans will have the great time, both in terms of entertainment and awareness."

Five teams - India, Australia, Sri Lanka, South Africa, West Indies - will play against each other, in a total of 10 matches. Top two teams will face each other in the finale. The first few matches will be held in Mumbai and Pune, and then the other matches will be played across India. The league will be held in winter every year.

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