Cricket.com aims to make an average cricket fan get insight about the game. It helps them understand how the captain is thinking, how the players are thinking. For example, as a cricket fan you do not have access to dugouts and all you have is your phone. So that's where we come in and help a cricket fan understand through a player's perspective about what's happening in the game.
Meanwhile, Head Digital Works, who was earlier identifiable as just a rummy operator, now runs multiple businesses focused on online interactive entertainment and Cricket.com is expected to add another feather to its kitty.
It would definitely be an understatement if one said that India is a cricket-friendly nation as the sport is being religiously followed by the fans throughout the country. The online engagement for the sport has witnessed a tremendous growth in the past few years, opening a market for online interactive entertainment companies.
Joining the bandwagon, Head Digital Works (HDW) (formerly Head Infotech), an Internet based technology & gaming group founded in 2006 recently announced the launch of cricket.com. The venture is an attempt that aims to elevate the way cricket is consumed by cricket fans by offering them live updates, analytical reports, exclusive previews, syndicated content about cricket matches.
The event was attended by cricketing legends, Kevin Pietersen, Mahela Jayawardene and Brian Lara, along with Indian Cricket Team players, Rohit Sharma and Smriti Mandhana.
Talking to Mumbai Live, Siddharth Sharma, HDW Manager-Corporate Strategy said,