Taj Mahal is most Instagrammed 'Cultural' World Heritage Site

When a location is recognised as a World Heritage site, it marks it as a site of great cultural value. But which sites are the most popular of all, and which should you be adding to your bucket list? 

In time for the new year, Betway has revealed the most Instagrammed World Heritage sites around the world from a seed list of the most popular locations.

Grand Canyon is the most Instagrammed 'Natural' World Heritage site in the world

With over 4.3 million hashtags, it might not come as a surprise that the Grand Canyon is the most Instagrammed natural World Heritage site in the world. Attracting around 5 million visitors per year, people from all over the world travel to see this popular geological phenomenon. 

The Lake District comes in second place with over 4.2 million hashtags. With reports showing that this popular national park attracts around 18.1 million visitors per year, it’s definitely one to add to your bucket list for 2024.

Meanwhile, the Amalfi Coast comes in third place with 3.8 million hashtags on Instagram.

The United States is revealed to be the most popular place for seeing natural wonders with four of the top 10 most Instagrammed natural World Heritage sites being location in the nation. Italy follows close behind with three of its natural heritage sites featuring in the top 10 ranking.

Taj Mahal is the world's most Instagrammed 'Cultural' Heritage site

With over 2.5 million hashtags, the Taj Mahal ranks as the most Instagrammed cultural World Heritage Site. Built in the 17th century, the iconic mausoleum is a must see for travellers venturing to the East.

Meanwhile, the beautiful palace of Versailles comes in second place with almost 2.4 million Instagram hashtags. The Statue of Liberty, a globally recognised symbol of freedom, comes in third place with just over 2.3 million hashtags.

Istanbul is the most Instagrammed World Heritage 'City'

Analysing the most popular cities on Instagram with World Heritage status, Istanbul is the most Instagrammed of all with over 128 million hashtags. The most populated European city, Istanbul is reflective of many rich cultural influences and must-see attractions such as the Hagia Sophia and the Blue Mosque. 

Home to iconic sites such as the Vatican City, the Trevi Fountain and the Colosseum, Rome comes in second place with almost 30 million Instagram hashtags. A popular winter city break destination for Europeans, Prague comes in third with almost 19 million hashtags.