20th edition of three-day global media & entertainment convention 'FICCI Frames' begins in Mumbai

20th edition of three-day global media & entertainment convention 'FICCI Frames' begins in Mumbai

The 20th edition of three-day global convention covering the entire gamut of media and entertainment industry, FICCI Frames 2019, saw its inauguration today at Grand Hyatt in Mumbai.

Talking about the same, Mr. Amit Khare, Secretary, Ministry of Information & Broadcasting, delivered the keynote address, and said, “One should encourage co-production so that content could be greatly enhanced, joining more countries, that will lead to better viewership. We have taken the initiative of having a national broadcast policy. One should consider self-regulation and less regulation if we want the system to grow.”

While Mr. Uday Shankar, Vice President, FICCI took to stage for opening remarks, where he mentioned how the media and entertainment industry and FICCI FRAMES is growing by leaps and bounds. “India is one of the most exciting markets for the Media & Entertainment industry. The great Indian media story has just begun,” he said.

Mr. Ronnie Screwvala in his ‘Media Mastermind Keynote: An Indian Entrepreneur’s Journey’ said he had seen the industry and FICCI FRAMES for so many years and was happy to note that business people were at the center stage of the conclave. “The companies of tomorrow need to be more consumer companies and not just media companies. The Media and Entertainment sector cannot just function with passion, we also need leaders, founders, and entrepreneurs. Learning is story-telling” said Mr. Screwvala talking about how the media and entertainment industry needs to focus on consumers.

The other speakers in the opening session were Charles H. Rivkin, Chairman & Chief Executive Officer, Motion Picture Association of America and Gary Knell, Chief Executive Officer, National Geographic Partners. FICCI-EY 2019 report on Media and Entertainment was also unveiled along with the law book of Cyril Amarchand Mangaldas and Odisha Film Policy by Dr. Nitin Bhanudas Jawale, Managing Director Odisha Film Development Corporation.

Apart from the 2nd edition of content market, an initiative to bring together content creators and content buyers from across the globe, another new initiative call 'Frame Your Idea' has been set up this year to help promote scriptwriters in the industry. While the fraternity has been talking about the importance of stories and scripts writers within the industry, FICCI FRAMES will provide a platform as an opportunity for writers to pitch their content to various renowned production houses.