Shah Rukh And Star To Spread Ideas With TED Talks
Star Plus is all set to launch its grand show TED Talks India Nayi Soch hosted by the King of Bollywood Shah Rukh Khan.
TED Talks India Nayi Soch is TED’s first collaboration with a major network to produce a television series featuring original TED Talks in a language other than English. The show will bring some of the best innovators and thinkers of Indian origin to the centre stage, and the show will be hosted by Shah Rukh Khan. The show captures an eclectic mix of speakers, thinkers, and doers who have questioned norms and brought forth cutting-edge ideas that have the potential to inspire billions. All these ideas which originate from personal belief and self-motivation bear testimony to the ingenuity of Indians. Scientists, Authors, Entrepreneurs, and Artists this show provides a global platform to these speakers from all walks of life, taking their ideas to every home in India.
Talking about the show Uday Shankar, the Chairman and CEO Star India said, "At star, we have always believed that conventional definitions of content exist only to be challenged. I have been a big fan of TED and felt that there is no reason why these should not be made accessible to all Indians in a language of their choice. Television should offer a spectrum of content which includes not just the traditional definition of entertainment but also content that feeds the human passion for knowledge, which stokes curiosity and inspires people. I am excited by the Star TED partnership as it opens up a world of ideas and truly inspires Nayi Soch.”
Host Shah Rukh Khan adds, “It is a huge honour to host this show. When two giants like Star India and TED come together we are sure to fire up a billion imaginations. Bringing the power of ideas to people’s living rooms across India and reaching out to especially the youth of our country, is something that’s really exciting. I want our youth to be inspired to think of new ideas.”
Further, Chris Anderson, Head of TED mentioned, “ TED Talks India Nayi Soch marks an unprecedented step in TED’s ongoing effort to bring big ideas to curious minds around the world. The Star team and Shah Rukh Khan have created riveting television that takes the TED platform to a platform to a whole new place.”