Beaches have always been a popular attraction in Mumbai. But over the last many years, the shores have been polluted with plastic, and the pollution level along the coast has increased exponentially. Many citizens and NGOs across the city have been working to keep the beaches clean, and one of the popular names is Jay Shringarpure’s foundation.
On Saturday, June 23, 2018, Jay foundation and United Way joined hands to take this effort to newer heights by organizing a clean-up drive named ‘Clean Shore Mumbai.’ More than 400 volunteers participated in this initiative to clean four beaches in the city. This initiative was supported by Coca-Cola, Mumbai Live, Beach please and other organisations.
Talking about the same, Jay said, “Since the time we started, we have seen a lot of difference on the beach. When we started we used to stand on the plastic, and the cover has now been removed. From now on, the team from United Way will also be joining us in the clean-up drive. More importantly, this will be done every day for the next 18 months, and the result will be seen soon.”
Adding to this thought, a member of United Way said, “Clean Shore Mumbai is one of our long-term projects where we adopt beaches and clean them regularly. This initiative was started under the public-private partnerships with support from the BMC and many corporates. Along with volunteers and other foundations, we’ll work hard in keeping the shore free of filth and trash.”
The associations and volunteers also expressed their happiness with regards to the plastic ban imposed by the state government and promised to extend their support in keeping the environment clean.
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