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Deepika Padukone becomes the face of 'Melange by Lifestyle'

The new curated collection of Melange boasts to be a delight for customers and includes 'florals' reimagined in new silhouettes and prints, and 'Work from Home' collection featuring the Linen range brings together fashion and utili

Deepika Padukone becomes the face of 'Melange by Lifestyle'
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Deepika Padukone is undoubtedly one of the most loved actress in the country. Owing to her popularity and influence, the actress has been a part of interesting brand endorsements and the actress has recently added one more brand to her kitty, and this time she is the face of a popular ethnic wear brand. 

In a recent announcement, Deepika was announced as the face of Melange. Along with announcing a new collection, this collaboration further strengthens the brand ethos of 'Rethink Ethnic' and epitomizes the versatile, eclectic style of modern Indian women. The curated collection boasts to be a delight for customers and includes 'florals' reimagined in new silhouettes and prints, and 'Work from Home' collection featuring the Linen range brings together fashion and utility. The brand has created traditional paisley into a contemporary version with an interesting mix of styles. Furthermore, the team has recrafted one of the oldest forms of art, Lucknowi Chikankari, in a modern form with chic minimal embroideries and contemporary silhouettes.

Talking about the same, Deepika said, "Melange by Lifestyle has managed to beautifully capture the essence of the modern Indian woman. I am delighted to be announced as the brand ambassador for Melange by Lifestyle and look forward to the journey ahead!"

"Melange by Lifestyle has always celebrated the style sensibilities of modern Indian women who are strong and self-made. Our brand ambassador Deepika Padukone captures this bold and individualistic style that Melange represents. Being one of the most recognized brands in India across marketplaces, Melange continues to push boundaries by 'rethinking' ethnic wear and all that it has to offer. I look forward to our customers being delighted by the new collection that brings forth some remarkable pieces, perfect for every occasion," added Rishi Vasudev, Executive Director, Lifestyle International Pvt Ltd.

On the work front, Deepika will next be seen in Shakun Batra’s untitled along with Siddhant Chaturvedi and Ananya Pandey. The superstar will also star opposite Prabhas in a Nag Ashwin PAN India movie which is envisaged to be a massive Multi-lingual project.

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