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Spoil Me Silly: From 25 pairs of handcrafted earrings to a one-stop destination for fashion enthusiasts

Founded by Sonali Awasthi, the store Spoil Me Silly speaks the language of her esthetic creativeness. It is visible in each of her creations, a quality that her longtime customers look forward to.

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Spoil Me Silly – a venture that started off with Personalised Gourmet Cooking in 2009 is now a destination where women indulge in handcrafted lifestyle products and look forward to transforming themselves, creating stories and memories along the way. A journey that started with just 25 pairs of handcrafted earrings, selling from home, has now become the name synonym with hand crafted exclusive items designed to cater to fashion and lifestyle enthusiasts who are looking to make statements through their sarees, dresses & accessories.

It has grown from a 40 sq ft kiosk in a mall, where earrings, necklaces, jeweled and necklace scarves were the hit items initially, to the newly opened 400 sq ft of a luxury lifestyle store. As a part of this growth, Spoil Me Silly has collaborated with premium brands to serve as a one stop fashion and lifestyle destination.

Founded by Sonali Awasthi, the store speaks the language of her esthetic creativeness. It is visible in each of her creations, a quality that her longtime customers look forward to. Sonali, a strong advocate of owning up to choices and decisions, left no stone unturned in planning for the grand opening. Her clear vision for her store made sure nothing was out of place.

The store can double up as a space used to curate small, intimate gatherings and workshops. With the perfect use of the height of the store, a mezzanine is constructed so it overlooks a large part of the store, giving it a sense of being some place else. Some place that transforms you.

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