Sony Yay! and Gelato Italiano to introduce two new special flavours for kids

With such activations, both Sony Yay! and Gelato Italiano aim to attract kids towards their respective offerings.

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This season has just got special for kids as their popular channel Sony Yay! has something special and mouth-watering for them. In a recent development, the kids' entertainment channel has joined hands with Gelato Italiano to introduce two special flavours of the month across 12 cities in India.

With this type of activation, the team at Sony Yay! and Gelato Italiano aim to attract kids towards their respective offering. Talking about the same, Sujoy Roy Bardhan – VP Marketing and OAP, Sony YAY! said, “We are delighted to associate with Gelato Italiano as we continue to deliver on our promise to add happiness in kids’ lives!”

The flavours have been created keeping specific features of the characters in mind. The first flavour Silk Chocolate is preparing understanding KickO and Super Speedo’s fights, whereas Mango Ka Jholmaal is about the feline twin delights from Honey Bunny ka Jholmaal.

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