There is always something legendary in the history that marks Friday the 13th and makes it special. So why should this year be any different? As a part of Budweiser’s flagship platform What’s Brewing, the brand is bringing 13 events to celebrate Friday the 13th, and inviting everyone to join the fearless, as it brings the biggest events to town this Friday, 13th October 2017.
‘Budweiser’s Friday the 13th’ will feature an exciting line-up of international artists like Will K, Robert Falcon, and CID Inc. who will be performing in Mumbai, Delhi and Bangalore. The lineup will also feature leading local artists like Progressive Brothers, Kan-i and Zephyrtone.
Gig Details - City: Mumbai
Gig 1 - Date: 13th October, Friday | Venue: Raasta, Khar | Artist Line-up: Kan-i | Timings: 10:00 pm onwards
Gig 2 - Date: 13th October | Venue: London Taxi | Artist Line-up: Will K | Timings: 10:00 pm onwards
What’s more? On this ‘unlucky’ day the 13, the 113 and 213th person, gets to walk away with a bucket of beers along with specially designed merchandise.
Speaking of Friday the 13th initiative, Vineet Sharma, Associate Marketing Director, AB-InBev said, “Budweiser has always been on the forefront of offering innovative experiences for our consumers through our campaigns. This is a unique concept wherein we are celebrating Friday the 13thin India for the first time, with 13 events which will be held simultaneously across 13 venues. Combined with a power-packed line-up of international artists, we aim to own this much talked about the day. This initiative is in line with our endeavour to bring forward new occasions and shape the music culture in India.”
Budweiser Experiences is a flagship property of Budweiser, the world’s largest beer brand. This innovative platform was initiated with an aim to provide world-class experiences in music and ensure a positive beer drinking experience for consumers. The beverage brand is well known for its contribution towards music and sports globally, has brought some of the biggest known names in EDM like Sensation, Don’t Let Daddy Know (DLDK), Tomorrowland Unite as well as Electric Daisy Carnival to India for the very first time.
Keeping in mind their efforts to engage with consumers, Budweiser Experiences created the first ever Bud Hotel during Sensation and Brew District at EDC. Additionally, the brand introduced What’s Brewing – a music platform where local and international artists perform exclusive sets, and Boiler Room, a disruptive curator of underground music.
Each of these concepts is unique and was brought with a view to offer unique music experiences for consumers.
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