Actor Priyanka Chopra gets trolled for wearing a knee length dress for her meeting with PM Narendra Modi and attracts flak for wearing a gown with a never ending trail at the MET gala.
Model Malaika Arora gets nasty comments on social media for flaunting a backless dress. Trollers even drag her divorce into their comments. And if you think this happens only with actors, then you have not noticed the moral policing that happens with practically any woman on social media.
Now three Mumbai women have joined forces to tackle the trollers on their own platform. They are business women in their own right and have often been dubbed socialites too. But Bhavna Pandey, Nandita Mahtani and Dolly Sidhwani are now women with a cause. Their new social media campaign #JudgeMeJudgeMeNot that will release soon, is targeted at those who opine and judge a woman's moral character based on her outfits and behaviour.
The creatively designed campaign will effectively tell the moral police to 'shut up' and not pass judgment on a woman's character should she encounter abuse, be seen with men, or be seen enjoying her drink a tad too enthusiastically.
The three women believe this is their way of asserting women's' existence in the metropolis. In the 1970s, women raised their voice against moral bullying by burning bras."But now times have changed. Bullying happens on social platforms. So we are going to retort on the social platforms. There is no need to think that it is some kind of an elite fad. We as women are vulnerable and get bullied in some way or another, so it's for retort on the social platforms. There is no need to think that it is some kind of an elite fad. We as women are vulnerable and get bullied in some way or another, so it's for US," says Nandita Mahtani, adding that this campaign would not be restricted to the English speaking population.
Actor Kriti Sanon mentioned in a recent interview that she doesn't need 'any one's advice on her attire'. "And if people are so concerned, then they should mention a dress code for every public gathering. Or best, make it a burqa," chuckled Sanon sarcastically.
#JudgeMeJudgeMenot promises to be the voice of such women.
Although this campaign is yet to be launched, it is already creating waves in media circles. Budding actor Johnny Baweja can not wait to see this campaign take off. "Enough is enough. Women have taken a lot and with the changing times, they are still at the receiving end. It's high time they give it back."
Yes, we too feel it's high time that women stopped being under the scanner. Enough of this fish in a glass bowl existence. What say, folks?