YouTube Music hits three million downloads in less than a week after its launch. The online music streaming platform hosted a musical night celebrating the same with the prominent names in the Indian music fraternity.
Celebrated international artist Alan Walker took everyone by surprise with his performance at the occasion. Indian artists including Taufiq Qureshi, Akriti Kakkar, Alka Yagnik, Anirudh Ravichander, Badshah, Guru Randhawa and Harshdeep Kaur also performed for the audience.
Also Read: Spotify India Reaches The 1 Million-Mark A Week After Its Launch
Another prominent personality from the industry present at the celebration was Javed Akhtar amongst other renowned artists.
Our tremendous scale and reach is why many talented artists and creators across India come to YouTube to share their voice with the world," said Susan Wojcicki, CEO of YouTube.
He mentioned that 500 million internet users are expected to increase in India by 2020, consuming online video content for both entertainment as well as learning.
We are incredibly excited to partner with Indian artists and labels to grow faster and go further," said Lyor Cohen, Global Head of Music for YouTube.
YouTube had launched their paid service called YouTube Premium and its music streaming app last month in India to compete against other similar platforms like Apple Music, Spotify, Amazon Music, JioSaavn and Gaana. YouTube Premium, which costs ₹129 for a month, includes membership to YouTube Music Premium, offering ad-free services, background play and an offline download feature.
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