Ahead of Lok Sabha election and polls in five states including Chattisgarh, Madhya Pradesh, Mizoram, Rajasthan, and Telangana, Bharatiya Janata Party (BJP) has left behind big corporates in terms of advertisements on television in order to boost their political campaign.
According to the statistics provided by Broadcast Audience Research Council (BARC), BJP has become the top brand to broadcast advertisements on TV leaving behind companies like Netflix and Trivago. Congress, the opposition party, has not even reached the top 10 list.
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BARC further informed that BJP’s advertisements were shown 22,099 times on the TV between November 10 to 16 in the year 2018. Netflix stood second in the line wile Trivago stood third with their advertisements being shown 12,951 and 12,795 times, respectively.
Santoor Sandal stood fourth in the line followed by Dettol Liquid Soap, Wipes, Colgate Dental Cream, Dettol Toilet Soap, Amazon Prime Videos, and Roop Mantra Ayur Face Cream. In order to reach the voters in large number, BJP is focusing on the TV advertisements.
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